Posted by: Kristy | April 21, 2010

Shakin’ it like their mama gave them

This month, the TONI&GUY Hairdressing Academy in Toledo co-sponsored a local casting call of the upcoming Cycle 15 for “America’s Next Top Model.”

This is a prime example of what makes my job so fun! I got to plan and execute our involvement in this event from start to finish, including researching and compiling super cute swag bags* for all of the hopeful-contestants. Then I spent the entire day talking to beautiful, sweet, energetic models and watching them pursue a goal. There was so much energy all day!

A panel of three judges selected one local woman, Jessica Gallagher — a vocal performance student from Bowling Green State University — to attend an audition in front of live casting directors in New York City three days after the local casting call. After her trip, she received a makeover treat at TONI&GUY Hairdressing Academy as part of her prize! She came in Tuesday, April 20, and we had such a good time hanging out with her all afternoon — and, of course, she was already gorgeous but one of our senior stylists, Cara, did a great job playing up her red hair and beautiful smile. Here is the video highlighting the audition. Stay tuned for Jessica’s makeover clip!

Visit Toledo’s CW for updates!

* The contents of the swag bags were my favorite part! They had silver compact mirrors with our logo on the front, citrus lip balm with “I ❤ TONI&GUY Hairdressing Academy” printed on them, samples of hair products and the bags themselves were black cloth backpacks with our logo and Web site printed on them. I loved them so much I wanted to sneak one away for myself!

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